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May 02, 2012



We recently were faced with an option, pivot to a new product from a larger manufacturer or stick with our long time manufacturing partner.

The first option would have lead us into a rudderless period of transition and uncertainty but we had a far greater opportunity in both scope and depth of products.

We chose to stick with our long time partner and manufacturer Gerflor. Then the economy tanked.

While we now have a new competitor in our market, our manufacturer came to the table with true technological innovation which has mitigated risk we face by the new competitor in our market. Also, while the new competitor has churned through two of our competitors in the down economy (our heads would have rolled in the first re-organization), our long time manufacturing partner stuck with us through the down period. So by both sides having a rudder we beat away our competition.

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