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« Reconciling design and PR in the big three... | Main | Prototypes R us »

February 19, 2009

Comments

George Castellion

Andrew,

Many sesoned innovation managers understand that W. L. Gore has a "long handled spoon" culture for innovation.

However, they might want to increase their knowledge on how this culture works by viewing the following video of a recent presentation at MIT by Terri Kelly, CEO of W. L. Gore.

http://sloanreview.mit.edu/improvisations/2009/02/13/creating-a-culture-of-innovation/

Andrew Hargadon

Great link, George, thanks for sharing. Gore is certainly one of the best role models for innovation. This example, and video, raises an interesting question: Collaboration is hard enough within large companies--can only those who have mastered internal collaboration act the same way with outside partners?

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