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« A new MBA experience | Main | 7 questions to ask a potential co-founder »

July 04, 2007

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Nathan Shedroff

Andrew, a friend just pointed me to this article and you're so right. Not every program, of course, has such a beautiful location at their disposal like at Bainbridge but each location offers opportunities. While creating and launching a new Design MBA program specifically around the idea of experience (as well as sustainability) we're tried to start fresh and design a program for the 21st Century (which is a lot easier to do without a legacy to respect).

There are at least 6 dimensions of Experience to be aware of (and innovate within): Breadth, Intensity, Duration, Interaction, Triggers, and Meaning. Each one of these offer ample possibilities for new thinking if people just take the time to consider them.

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