Just finished reading The Responsible Company, the second business book by Yvon Chouinard, founder of Patagonia. His first, Let My People Surfing, laid out Chouinard’s personal path and the company’s history before spending the bulk of the book on the business philosophy of the small (roughly $400M) outdoor gear and apparel company. This second book establishes Chouinard’s voice and leadership in the new sustainable business movement—though he and co-author Vincent Stanley are quick to point out there’s no such thing as a truly ‘sustainable’ business.
If you’re thinking about starting something—or re-orienting your existing something—towards what matters to you, this book belongs on the stack on your desk. It’s a perfectly-timed counterbalance to the Jobs biography.