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« Faster, better, cheaper: Pick any two. | Main | Risk, Uncertainty, and the Challenge of Sustainable Innovation »

March 15, 2012

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Evan_adams

I enjoyed this post. Of particular interest was the breakthrough bias. I run an A/D focused company and find that Architects and Designers are constantly being distracted by new products. Thus we have to innovate our product to 'reintroduce' it. This adds cost but also allows us to keep a key eye on competition. One of our largest overdetermined uncertainties is the China market threat. We recently had our products 'replicated' in China and reintroduced into the USA. While some might view that as a market reaction, I view it as intellectual property theft. I am unsure where legal threats fit into the above framework.

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