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« The many faces of the sustainability literature | Main | The challenge of innovating in brownfield versus greenfield markets »

March 21, 2012


José Pinto de Sá

Great post, my unknown author (I´m sorry)!
I was just looking for some work regarding this topic, the bias for breaktrhough R&D that neglects the role of incremental R&D!
I fully agree with you, but of course there is a major problem with incremental R&D: it hardly supports academic papers!

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